This was a multi-piece “point-of-purchase” display campaign for Pepsico that required some mad skills in CG and photo illustration!
Flowing Wood Floors
Working from client sketches I created a complex set of flowing arrows and graphic shapes that were surfaced with an ultra glossy basketball floor texture. In all, there was a library of over 30 separate shapes. These ribbons of wood flooring were used to frame product and interact with the lifestyle imagery bringing the players forward to create larger than life impact to the consumer.
Logo Lock-up
Dimensionalized logo lock-up provided another opportunity to showcase the wood flooring detail and tie everything together.
3D Wireframes
Full Display Mockups
These mockups show how these in-store displays came together once all the elements are assembled.