Goodyear - Weather Ready Tire Program

Two hero images created to promote Goodyear’s new WeatherReady tire. This new tire performs at it’s best in the worst weather conditions. My job was to convey this visually and provide a dramatic backdrop for the client’s messaging and product offer. Working from two stock photographs taken in the early morning on a clear day, I transformed the photos into stormy nighttime scenes capable of intimating even the most confident driver. 

Since the cars in the original photos were shot clean and dry I needed to add rain both to the environment and also onto the cars themselves. I used stock photography of a wet road, splashes and falling rain to build up the environment but for the car I needed a surface to catch the rain drops. Working from a 3D model of a similar style car I was able to generate realistic looking rain drops that fit the surface contours of the car which I could then composite into the scene and complete the transformation.