Sheetz Convenience Stores - Cheese Fries Campaign

My approach to creating this series of images was to capture as much as possible in-camera, utilizing food styling and physical staging of the hero elements. The parmesan fries, for example, were molded into the garlic shape with the cheese grating added to appear as its roots.  The same was done for the campfire and guitar concepts.  Each were shaped and molded on set using actual client product.