Starting from provided CAD models, I built and rendered a library of web assets to be used across the Ulterra website. From basic product-shot style renders to fully animated videos, this project was as smooth as they come. A lot of attention was paid up front to get textures and styles worked out so that the overall look stayed consistent across the board.
Environment Renderings
Starting with client-provided stock imagery, each product was arranged in logical spots within the scene and lit within the 3d space to mimic real-world lighting and reflections. Successful integration lies in the details.
Animations
Combining 3D animation, particle effects and mo-graph overlays, a unique and simplified style was established to help communicate the unique product attributes that set these bits apart from their competition.
Animated Cutaways
Animated GIF’s were created to show some of the inner workings.